Adrianna Cuéllar Rojas

President and CEO

United Ways of Texas

As President and CEO of United Ways of Texas (UWT), Adrianna Cuéllar Rojas leads the voluntary state association of local United Ways in Texas.  With nearly 70 members across the state, UWT serves as the collective voice of a system that strives toward collaborative, lasting community-level change.

Adrianna brings strong nonprofit leadership to UWT as an established convener and partner in the sector.  Between 1997 and 2013, Adrianna worked with the Meadows Foundation, a statewide private foundation, where she actively worked to improve the lives of children and families in Texas, advancing strategic initiatives, cultivating network partnerships and developing key relationships with business and nonprofit leadership, governmental entities and other stakeholders. Through these partnerships, Adrianna facilitated Foundation investments in education, health and human services, the arts and other issue areas important to communities across the state. Prior to working in philanthropy, Adrianna handled governmental relations for several state entities including the Texas Youth Commission, the Texas Education Agency and the Texas Commission on Children and Youth.

Adrianna lives in Austin with her husband and their two sons, Joaquin and Pablo.  She is active in their school and is Chair of the Board of Directors for Foundation Communities and on the Board of RAISE Texas.  She has an MPA from the LBJ School at UT Austin and a BA from Trinity University. Prior to moving to Austin, Adrianna was an active community volunteer in Dallas, serving on the boards of several organizations including Dallas CASA.